Business Basics

The Complete Understanding the Media Learning Path

With expert instruction.

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4 skill-based courses

In 1 Skill Sets

Learning Path Duration

00H 21M

What Will I Learn?

Learning Path

About Understanding the Media

General Skills

Understanding the Media Part 1

Understanding the Media Part 1

Understanding the Media Part 1

Understanding the Media Part 1

7m 2s

Watch this course for valuable insight into the workings of the radio and television industries.

Understanding the Media Part 2

Understanding the Media Part 2

Understanding the Media Part 2

Understanding the Media Part 2

6m 0s

According to a media audit, nearly 75% of all adults use the internet. Nearly 1 in 5 of those adults will view a radio web site over the course of a month. Watch this course for tips on how radio websites keep these visitors coming back.

Understanding the Media Part 3

Understanding the Media Part 3

Understanding the Media Part 3

Understanding the Media Part 3

3m 33s

There are two types of advertising - Long Term Strategic and Short Term Tactical. Watch this course to learn about both of them.

Understanding the Media Part 4

Understanding the Media Part 4

Understanding the Media Part 4

Understanding the Media Part 4

4m 37s

The Account Manager is your link to the radio or TV station, and they can be a tremendous resource for you. Watch this course to learn how to get the most out of your Account Managers.

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    Learn at work, at home or on the go. All of our courses our online and play well with desktops and mobile devices.

  • Certificate

    Certificate of Completion

    Upon completion of this Learning Path, you will be awarded a Certificate of Completion showing that you have gained the skills presented.

  • Support

    Support

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  • Customization

    Customization

    We offer over 90 professionally hand-crafted learning paths to get you started, but we realized that not everyone wants to learn the same things. That's why we give you the flexibility to create your own, custom learning paths just for you and your team.

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