Business Basics

The Complete Small Business Success Learning Path

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0 skill-based courses

In 7 Skill Sets

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Learning Path

About Small Business Success

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Big Ideas for Small Business Skills

Tips for Technology Management

Tips for Technology Management

Tips for Technology Management

Tips for Technology Management

4m 11s

It's an understatement to say that technology has changed the way we work. It has given us the ability to do so much more in a shorter amount of time than anyone could have ever imagined. As a small business owner it might be hard to justify investing in a new software program because you have always done things one way. But as you grow, it will become more and more difficult to manage everything on pen and paper or through spreadsheets. Here we will review some of the technology options that can help you streamline the management of your business.

Tips for Printing

Tips for Printing

Tips for Printing

Tips for Printing

2m 33s

Thankfully, printing has evolved from the old laborious process that it used to be, requiring rubber plates and months of work. With on-demand printing and 3-D printing, a small business can quickly and easily have almost anything printed and shipped to themselves or directly to a customer. Whether you need thank you cards, flashlights with logos, calendars, or point of sale materials, having your materials printed is an easy and affordable option.

Tips for Outsourcing

Tips for Outsourcing

Tips for Outsourcing

Tips for Outsourcing

5m 26s

To outsource or not to outsource, that is the question! You and the team you have organized to run your small business have too many tasks and jobs. And you are all spending time, or maybe wasting time, working on tasks that do not fall within your strengths. At what point should you consider outsourcing those items? And when you do decide to outsource, where do you begin? That's what we will talk about here. We will quickly review a cost-benefit analysis to determine the need and then cover several tips to help you strategically outsource the specific items that are weighing you down.

Tips for Building Your Website

Tips for Building Your Website

Tips for Building Your Website

Tips for Building Your Website

4m 17s

You need a website. There is no way around that. No matter how small your business is, people want to find you online. Your website represents who you are and potential customers want to learn about you, they want to see your products and service offerings, find your contact information, and much more. The good news is that you do not have to build your website all by yourself using HTML. This program walks you through several tips to build a website that is manageable to you and gives the customers what they want.

Tips for Shipping

Tips for Shipping

Tips for Shipping

Tips for Shipping

4m 25s

Whether you're shipping products to customers or sending paperwork back and forth between vendors and suppliers, shipping is part of small business. Shipping is one of those items that seems manageable in the beginning and that slowly scales as the business grows. At some point, it becomes too much for one person to manage while managing other tasks. Here are ten tips to help you manage shipping.

General Skills

Ethics for Small Businesses

Ethics for Small Businesses

Ethics for Small Businesses

Ethics for Small Businesses

9m 5s

There are ethical pitfalls everywhere for small business owners. These are things that could cost you your reputation, damage trust within your company, and even bring legal ramifications. One seemingly minor infraction can devastate you and your company, if you're not educated. In this course, we'll cover ethical issues you may face like conflicts of interest, bribery, nepotism, intellectual property theft, fudging numbers, harassment and discrimination, exploiting your employees, and writing fake reviews. We'll go over ways to deal with ethical issues and learn how to avoid them in the first place.

Building Relationships

Building Relationships

Building Relationships

Building Relationships

6m 3s

What does your business network look like? Is it vast, reaching across multiple industries and various levels? Is it small but rich in talent? Is it really small and in need of development? Regardless of its size, you should always be building your business network. This could include mentors and people you call on for help, direction, and insight. It could include prospective clients or references. Perhaps it's fostering connections within your own company. In order to grow your network, you must know how to successfully build relationships. That's what this course is all about. We'll look at using engagement and selectivity to create valuable business relationships that last.

Wearing Multiple Hats

Wearing Multiple Hats

Wearing Multiple Hats

Wearing Multiple Hats

6m 32s

Owning a small business requires you to wear multiple hats. It's likely that your job duties are vast, ever-changing, and difficult to balance. In this program, we want to teach you how to best juggle all of your responsibilities so you can run your small business effectively. We'll talk about identifying your responsibilities by taking you through the multiple hats small business owners often wear. We'll discuss prioritizing those responsibilities and managing your time wisely. Lastly, we'll help you to recognize when it's time to delegate.

Business with Family and Friends

Business with Family and Friends

Business with Family and Friends

Business with Family and Friends

7m 31s

When doing business with friends and family, there are typically more feelings involved. Therefore, the rewards can be greater. But so can the conflict. What are some strategies you can apply to business with friends and family? And how can you overcome issues when they do arise? That's what this course is all about. We'll talk about defining people's roles and responsibilities and go over two basic methods for resolving conflicts. We'll also discuss the importance of healthy communication and setting clear expectations and policies.

Sales as an Owner

Sales as an Owner

Sales as an Owner

Sales as an Owner

5m 17s

Are you a small business owner? If so, then you're likely overwhelmed with the amount of work you have to do yourself. You may have to produce or manufacture your product. You may have to handle hiring or accounting. You are likely the one to sell your product or service. But what if sales isn't your thing? Sales comes naturally to some, but not everyone. If you fall into this category of business owners, then you'll benefit from learning a few sales concepts and methods that we'll cover in this course. We'll talk about creating and marketing your personal brand and developing a sales process. We'll also go over some different sales methods to help you maximize your sales strategy and bring in more profit.

Hiring for Small Businesses Skills

Posting the Job

Posting the Job

Posting the Job

Posting the Job

5m 1s

As a small business owner, the responsibility of hiring people likely falls on you. This course is designed to help you with that task by going over how to post a job opening. We'll give you tips on how to recruit. We'll discuss what to put in your job ad including how to write a clear job description and learning how to sell your company to potential employees. Lastly, we'll talk about where to post your job ad. We'll go over using some different social media sites, using your company website, and reaching out to local business groups.

Conducting the Interview

Conducting the Interview

Conducting the Interview

Conducting the Interview

7m 2s

You've posted a job ad and received resumes from applicants who are interested. What's next? Hopefully, you've sorted these submissions into yes, no, and maybe piles, so now it's time to conduct interviews. In this course, we'll go over the interview process. We'll include how to do a screening interview over the phone, how to determine who should do the interviewing, and how to pitch your company. We also cover what questions to ask to really get to know the candidates and their qualifications. And lastly, we'll discuss checking references and extending an offer.

Onboarding

Onboarding

Onboarding

Onboarding

5m 25s

Getting your new hire set up for success is perhaps the most critical step in hiring someone into your small business. From getting proper paperwork completed, to making introductions, to training them on all of their job duties, there's a lot to accomplish. In this course, we'll walk you through everything you need to know to get someone successfully onboarded. We'll discuss what needs to be done before the first day, on the first day, as well as what should be completed within the first 30 days.

Marketing for Small Business Skills

Marketing Techniques

Marketing Techniques

Marketing Techniques

Marketing Techniques

6m 16s

If you're a small business owner and you don't have a marketing department or a marketing degree, this series might be just what you need to help your business grow. There are so many ways to market a business, but in order for your marketing to be successful, you need a goal and an effective strategy to reach your goal. In this program, we'll go over some marketing tactics that many companies employ. We'll discuss traditional marketing methods, more cost-effective marketing techniques, and how to set and measure your goals.

Tracking Marketing Metrics

Tracking Marketing Metrics

Tracking Marketing Metrics

Tracking Marketing Metrics

8m 12s

Tracking your marketing results will show you what methods are working, and which ones are not. It allows you to see where your marketing time, money, and efforts are best spent. It also helps you to create a plan that grows and develops with your business. In this course, we'll discuss marketing channels, key performance indicators (KPIs) and return on investment (ROI). We'll also go over how to monitor and review your marketing activities.

Marketing Plan

Marketing Plan

Marketing Plan

Marketing Plan

4m 34s

Marketing is an essential part of running a small business. If you're lucky you or someone on your team has a marketing background and applying that to your small business is no big deal. However, for many small business owners, that is not the case. If that is you, here are some tips to get started building a marketing plan and strategizing your marketing budget.

Small Business Benefits & Compensation Skills

Optional Benefits

Optional Benefits

Optional Benefits

Optional Benefits

7m 6s

If you wish to attract and retain the best talent and keep your employees happy, then you should consider providing additional benefits beyond what's required by law. According to the Bureau of Labor Statistics, the cost to you of a benefits package is about 30% of each employee's total compensation. In this course, we'll go over several optional benefits including health insurance, vision and dental insurance, retirement, life insurance, disability insurance, paid time off and holidays, and bereavement leave. These benefits are optional, but most employees expect and want these from any employer.

Required Benefits

Required Benefits

Required Benefits

Required Benefits

3m 26s

As a small business owner, federal law requires you to offer certain benefits to your employees. In this course, we'll discuss what those laws are and what they mean to your business. We'll go over time off, the Family Medical Leave Act (FMLA), Workers' Compensation, Medicare and Social Security, unemployment insurance, and healthcare. State laws often have local benefit requirements as well, so be sure to check with an employment attorney to ensure that you're aware of local laws. In our other courses on this topic, we'll discuss optional and fringe benefits to consider.

Fringe Benefits

Fringe Benefits

Fringe Benefits

Fringe Benefits

5m 30s

Competing with larger businesses can be difficult when it comes to benefits. As a small business, you may not be able to offer the most expensive or generous package. However, you can provide employees and potential employees with some fringe benefits at minimal or zero cost to your bottom line. These are often just as desirable as any other type of compensation. In this course, we'll take a look at some additional offerings you can provide, including flexible scheduling, working remotely, bringing pets to work, and other attractive options.

Small Business Finance Skills

Payroll

Payroll

Payroll

Payroll

6m 17s

You have to do payroll if your business has employees. But payroll can mean a few different things. In this course, we'll go over exactly what those are. We'll discuss choosing your payroll schedule. We'll talk about ways to pay your employees, determining how much to pay, and go over employee taxes. Lastly, we'll touch on maintaining records, filing forms, and depositing taxes for your small business. Always check with an employment attorney who knows the rules for your specific locality.

Accounting Part 2

Accounting Part 2

Accounting Part 2

Accounting Part 2

6m 26s

If you weren't an accounting major, then some of its terminology may seem like a totally different language. So in this second course, we'll define some basic accounting terms. We'll go over various accounting documents that every business needs, including balance sheets, income statements, cash flow statements, and revenue forecasts. We'll also discuss the four general types of taxes and what the government requires of small businesses, from both a state and federal level.

Accounting Part 1

Accounting Part 1

Accounting Part 1

Accounting Part 1

5m 14s

You had a passion or a big idea and decided to go for it, but you have little to no finance experience. Now you're trying to determine how to effectively manage your small business finances most effectively. Maybe numbers just aren't your thing and the finance part is overwhelming you. Whatever the case, this course is designed to help you better understand what's involved in accounting so you're set up for success. We'll talk about organizing your finances, reviewing costs, invoicing, accounting software, and what to do as your business grows.

Small Business HR Laws Skills

For All Sizes of Businesses

For All Sizes of Businesses

For All Sizes of Businesses

For All Sizes of Businesses

3m 31s

One of the most daunting tasks of owning a small business is understanding the federal HR laws that apply to you. These laws differ depending on the size of your business. This series is designed to help you understand the various laws so you're able to stay compliant. Your state or city may have additional requirements that you'll need to follow as well, so always consult with an employment attorney in your area to make sure you are in compliance with all relevant laws. In this first program, we'll discuss the federal laws that apply to businesses of every size.

For 50 or More Employees

For 50 or More Employees

For 50 or More Employees

For 50 or More Employees

1m 24s

One of the most difficult tasks of owning a small business is understanding the federal HR laws that apply to you. These laws differ depending on the amount of employees your company has. If your small business has grown to 50 or more employees, there are new laws that apply to you in addition to the ones we covered in the previous programs. Be sure to watch those courses to know what those laws are. In this program, we'll discuss the two new laws that apply specifically to companies that have grown to 50 or more employees.

For 20 or More Employees

For 20 or More Employees

For 20 or More Employees

For 20 or More Employees

1m 24s

One of the most daunting tasks of owning a small business is understanding the federal HR laws that apply to you. These laws differ depending on the size of your business. If your small business has grown to 20 or more employees, there are new laws that apply to you in addition to the ones we covered in the previous programs. Be sure to watch those courses if you haven't already. Here we'll talk about the two new laws that apply specifically to companies with 20 or more employees.

For 15 or More Employees

For 15 or More Employees

For 15 or More Employees

For 15 or More Employees

2m 26s

One of the most daunting tasks of owning a small business is understanding the federal HR laws that apply to you. This series is designed to help you understand the various laws so you're able to stay compliant. These laws differ depending on the size of your business. If your business has grown to 15 or more employees, there are new laws that apply to you, in addition to the ones we covered in the last program. Here we'll talk about the laws that apply specifically to companies with 15 or more employees. All of these laws deal with different types of discrimination.

For 100 or More Employees

For 100 or More Employees

For 100 or More Employees

For 100 or More Employees

1m 20s

One of the most difficult tasks of owning a small business is understanding the federal HR laws that apply to you. These laws differ depending on the amount of employees your company has. If your small business has grown to 100 or more employees, there are new laws that apply to you in addition to the ones we covered in the previous programs. Be sure to watch those courses to know what those laws are. In this program, we'll discuss the two new laws that apply specifically to companies that have grown to 100 or more employees.

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  • All Access

    Access anywhere, anytime

    Learn at work, at home or on the go. All of our courses our online and play well with desktops and mobile devices.

  • Certificate

    Certificate of Completion

    Upon completion of this Learning Path, you will be awarded a Certificate of Completion showing that you have gained the skills presented.

  • Support

    Support

    Have a question? We're here to help. We have detailed FAQs and resources as well as a support team ready to assist you.

  • Customization

    Customization

    We offer over 90 professionally hand-crafted learning paths to get you started, but we realized that not everyone wants to learn the same things. That's why we give you the flexibility to create your own, custom learning paths just for you and your team.

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